"We are determined to tackle speeding in our town and surrounding area."
That was the message from Frome's neighbourhood sergeant Sarah Dinnis after new speeding offences figures were released.
The figures, which had been collated by the police safety camera van, which is regularly situated at locations in and around the town, show that between mid-May and mid-October 756 motorists were reported for speeding offences in Frome.
Ashley Reay, Community Speedwatch coordinator for Frome and Mendip, said the latest figures made grim reading.
Mr Reay said: "These horrendous figures show the extent that motorists are still disregarding speed limits in the town.
"If we add in the presence of the Speedwatch teams then it shows that there is still a long way to go to get motorists to slow down.
"I estimate that £50,000 in fines would have been levied at these offending motorists.
"No one wishes to take away anyone's driving experience or pleasure in driving their vehicle, but traffic enforcement will not go away and the police and safety camera team are in Frome for a reason.
"That reason is to stop deaths and accidents by getting motorists to slow down."
Sgt Dinnis said: "We want people to feel safe and to be safe when travelling in and around Frome.
"These figures show the importance of the work that has been undertaken since May when new measures were brought in.
"Residents have identified the work to reduce speeding in the town as one of their policing priorities and as a result the police, council and Community Speedwatch volunteers have joined forces to identify suitable locations to introduce a mobile safety camera, including creating a hard standing area in one of the locations.
"The camera was introduced in May and, alongside checks carried out by traffic officers and our Community Speedwatch volunteers, this has led to a number of penalty notices being issued.
"I believe that this activity carried out by the various groups involved as well as awareness raising at events and on dedicated days of action will help reduce speeding in the area.
"I would urge motorists to ensure they always drive responsibly and within the marked speed limits to ensure their own safety and the safety of other road users."