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Supermarket issues call to people to sing to shoppers

By Somerset Standard  |  Posted: December 05, 2013

Ian Chappell

Ian Chappell

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SAINSBURY'S in Frome is on the lookout for carol singing groups this Christmas.

Local groups and residents in Frome have the opportunity to take part in Sing While You Shop – a Christmas singing event hosted at Sainsbury's Frome on Saturday and Sunday, December 14 and 15.

The Wessex Fields supermarket is encouraging residents, including professional choirs, singing families, friends, schools, charities, community clubs and hospices to spread the festive cheer and burst into song.

By taking part, the winning carol singers will have the option to raise funds for the store's local charity partner Guide Dogs For The Blind – or a local good cause of their choice.

The weekend event will see all in-store music switched off for two days to make way for eight carol singing groups who will provide entertainment to Frome customers as they shop, singing a selection of Christmas classics from Jingle Bells and Little Donkey to lighthearted favourites such as Rudolf the Red Nosed Reindeer.

The activity is part of a nationwide carol singing charity drive by the retailer. Sing While You Shop will also help Sainsbury's move a step closer towards its commitment to donate over £400 million to charitable causes by 2020 as part of Sainsbury's 20x20 community investment plan.

Sainsbury's Frome store manager Ian Chappell said: "We're encouraging local residents and groups to get involved in this. Everyone from the area is welcome to apply and we're delighted to offer our customers the chance to help us spread the festivities in-store with some traditional Christmas classics".

Residents and groups will be booked on a first come, first served basis. Sainsbury's Frome customers who would like to find out further details or would like to take part are invited to contact Brian Buckland or Sayeed Khan on 01373 453554.

The festive fun at the retailer's Frome store continues on December 21 when a charity trolley dash draw will take place.

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